About us
We are the car-changing marketplace for life-changing moments
Our story
What started as a simple reviews site, is now one of the largest online car-changing destinations in Europe.
Over 12M customers have used Carwow to buy or sell their car. Last year we grew over 50% with nearly £3 billion worth of cars bought on our site, while £1.8 billion of cars were listed for sale through our Sell My Car service.
Carwow group
In 2024, we acquired Autovia and formed Carwow Group. Together we’re driven by a passion for getting people into cars. But not just any car, the right car.
That’s why our trailblazing portfolio of automotive brands is building the go-to destination for car-changing, capable of reaching drivers everywhere.
Our group has one of the world's most popular motoring YouTube channels, with over 1.1 billion annual views. We also sell 1.2 million print copies of our magazines and have over 100 million website visits a year.
Join us
We have just been named one of the Culture 100. This puts us amongst the world’s most progressive tech businesses, focusing on building a people-centric environment of engagement, growth, diversity and inclusion.
Our last funding round secured $52 million, led by global venture capital firm Bessemer Venture Partners, an early backer of LinkedIn and Shopify. This investment will fuel our growth plans, further scaling and expanding our Sell My Car service in the UK and accelerating our European operations.
Our investors
