Marketing claims
Seller marketing claims
1. Most Carwow sellers surveyed got an average £1,000 more vs part exchange quotes.
Based on a customer survey in March 2024 of Carwow sellers who sold cars through Carwow within the previous 6 months and who received quotations from part exchange providers. The survey questions were sent to those who agreed to receive this type of email from Carwow, in total 7,287 customers were sent the survey, 411 of which completed the survey. Of those 411 who completed the survey, 114 also received a viable part exchange valuation at the time of selling through Carwow and therefore answered the survey questions “What sale price did you achieve through Carwow” and “Thinking about your last car sale through Carwow, if you got a part exchange valuation, what was offered?”. This response data was used to create the average amount.
2. 94% of our sellers surveyed would recommend Carwow.
Based on a customer survey in March 2024 of Carwow sellers who had sold a car through Carwow within the last 6 months and who had agreed to receive this type of email from Carwow. In total, 7,287 customers were sent the survey and 418 customers responded to the question “Would you recommend selling through Carwow?” Of the 418 customers who responded to this question, 94.3% answered yes.
3. 94% of our sellers surveyed would use Carwow again.
Based on a customer survey in March 2024 of Carwow Sellers who had sold a car through Carwow within the last 6 months and who had agreed to receive this type of email from Carwow. In total, 7,287 customers were sent the survey and 418 customers responded to the question “Would you use Carwow again?” Of the 418 customers responded to this question, 94.3% answered yes.
4. 5,500+ dealers are ready to bid.
Based on the number of dealers registered to Carwow's stock sourcing platform, with ability to browse, bid & buy. True data reflects 5,607 dealers, as quoted on 05.07.24
5. Out of home featured sold prices.
"You've been paid X"
The prices shown in our out of home adverts reflect actual selling prices achieved on Carwow for the make and model of the car shown in the advert during the six month period ending 19/01/2024.
6. Agree your sale in as little as 12 hours.
37% of cars that went into a Carwow auction between 01.01.2024 and 27.06.2024 got an offer to buy from a dealer within 12 hours.
7. Adding Service History photos to a listing is estimated to increase the sale price by approximately 5.51%.
This estimate is based on an analysis of the sale prices of 16,747 car auction listings conducted between June 11 and July 11, 2024. A machine learning model was used to predict that listings with Service History photos could achieve bids that are, on average, 5.51% higher than those without. Please note that this percentage is an approximation based on historical data.
8. It wasn’t just getting a great deal when they sold their old car
The ‘great deal’ claim is based on the increase on the average sale value on Carwow of £1,043 vs the average trade price for the same range of car models.
This average increase is based: (1) on the average trade selling price on Carwow for all cars sold between Sep 23 - Feb 24 (£13,385) compared with (2) the average price for trade second hand car sales for the same range of ages, makes and models as provided by a leading independent source (£12,342).
This average price from the independent source is based on the average trade value of a vehicle, considering it to be in reasonable condition for its age and mileage, and usually accounts for normal wear and tear. Carwow sales data was collected between Sep 23 and Feb 24. We collected this data on 1st March 2024 and based this claim on all vehicles sold on Carwow between Sep 23 – Feb 24. Comparisons made across the same range of vehicles.
9. Sell your car for an average of £1000 more than trade price
Savings claim is based on the increase on the average sale value on Carwow of £1,043 vs the average trade price for the same range of car models.
This average increase is based: (1) on the average trade selling price on Carwow for all cars sold between Sep 23 - Feb 24 (£13,385) compared with (2) the average price for trade second hand car sales for the same range of ages, makes and models as provided by a leading independent source (£12,342).
This average price from the independent source is based on the average trade value of a vehicle, considering it to be in reasonable condition for its age and mileage, and usually accounts for normal wear and tear. Carwow sales data was collected between Sep 23 and Feb 24. We collected this data on 1st March 2024 and based this claim on all vehicles sold on Carwow between Sep 23 – Feb 24. Comparisons made across the same range of vehicles.
Purchase marketing claims
1. 97% of our buyers surveyed would buy a car with Carwow again.
We ran a customer survey in June 2023, asking customers who had bought a car through Carwow and agreed to receive this type of email from Carwow if they’d buy a car through Carwow again. The survey was sent to 8,847 customers and, out of the 383 customers who responded to this question, 97.4% answered yes.”
2. Save an average of over £2,000 off RRP on a brand new car
The static average saving (UK) across all models reflects the average saving off RRP on cash or finance (not leasing) configurations generated through Carwow (£2,464.85).
It is calculated based on all configurations (excl leasing) using the cheapest price for each individual configuration requested by a customer generated on Carwow from Sept 23 - Feb 24, compared to the manufacturer's suggested retail price (i.e. the RRP). It is an average value across all offered models. Based on 1,875,116 configurations.
Combined seller / purchase marketing claims
1. Join over 10 million people who've used Carwow to help find or sell a car.
Based on combined Carwow customer vehicle configuration (i.e. customers who set up an account, configure a car and agree to receive offers on this car) and sales data across the UK, collected since 2013.
2. Rated 4.6 on Trustpilot by over 50,000 reviews.
Static data pulled from Trustpilot UK on 20/03/24.