Ford Titanium: what is it and is it worth it?

You’ve decided you want a Ford – be it a Fiesta, Focus, Kuga or whatever – but which trim level do you go for? And what’s the difference between them all? And are the more expensive ones really worth the money? It’s enough to make your head spin. Fortunately, carwow is here to clear up the mystery, with our guide to the Ford Titanium trim.

There was a time when Titanium marked a top-of-the-range Ford. The specification was first introduced about 15 years ago as a sportier alternative to the more traditional Ghia models. And it was a massive success in the UK. As it offered a lot more kit for not much more money – especially when paying monthly – Titanium soon became by far the best-selling trim on every Ford model.

That prompted a re-jig of Ford’s trim range and Titanium was repositioned as the middle grade. But the standard equipment has remained just as generous and it’s still the default choice for the vast majority of Ford buyers.

Anyway, enough history. What do you actually get for your money when you tick the Titanium box?

What do you get with Titanium trim?

All car makers offer different trim levels, with entry-level cars being relatively free from bells and whistles, and top-level trims coming with all the gadgets. Naturally, the higher up the range you go, the more features you get, and a mid-level model – which is what Ford’s Titanium trim is – often offers a good degree of value, while ensuring you don’t do without desirable extras.

Precisely what you get with Titanium will vary depending on which model of Ford you’re after, while updates during a car’s life often bring changes to equipment, and sometimes entirely new trim levels, too.

But Titanium trim has been a feature of Fords for many years now and shows no signs of going anytime soon, so here we’ll outline roughly what you can expect from it.

Interior features

It’s where you spend most of your time, so we’ll start inside. Exactly what extra equipment you get depends on which Ford model you’re buying. All Titanium cars have a more upmarket feel, with bright metal accents on the dashboard, steering wheel and doors. A leather-wrapped steering wheel and gear knob, and plush cloth trim also typically feature.

Other upgrades over the entry-level version include cruise control, dual-zone climate control, automatic wipers and headlights, and an auto-dipping rear-view mirror.

You get an upgraded stereo and infotainment system, too. Ford’s latest generation of cars get an 8-inch touchscreen-based system with sat-nav, smartphone mirroring and a thumping B&O sound system. Larger cars like the new Kuga SUV also have electric seats. Older models make do with less sophisticated tech, but still have gadgets galore.

Check out the Price and Specs section of our Ford car reviews to see exactly what extra equipment the Titanium gets.

Exterior features

As with the interior, changes to the exterior of Titanium cars lend them a classier, upmarket look. Those changes include bigger alloy wheels, bright metal accents to the grille and window surrounds, privacy glass and LED headlights.

Configure your Ford Titanium car

What Ford models is the Titanium trim available on?

Titanium used to be offered on almost every Ford available, but times change, and car ranges change with them. It’s also worth noting that the semiconductor shortage has seen car makers slim down what trims are available with specific models, so Titanium is less prominent in Ford’s range than it once was.

You can still get, however, a new Ford Kuga in mid-level Titanium trim, while the same goes for the EcoSport. And if you’re interested in a Ford Puma, Titanium is actually the cheapest trim level available, as Ford is currently doing without more affordable models of this popular small SUV.

If you’re after a new Ford, those are roughly the only models available at present in Titanium guise, but if you’re browsing the used market, expect to see everything from the Fiestas and Mondeo, the to S-Max and Galaxy available with Titanium.

Ford Titanium Price

Exactly how much more a Titanium costs than the base-level trim varies from model to model. The Kuga Titanium, for instance, costs around £2,000 more than the entry-level Zetec model.

However, the extra cost works out less than if you optioned an entry-level car up to the same spec. It’s also worth remembering that, because Titaniums hold their value better, the difference in monthly payments between a lesser trim and a Titanium is usually quite small.

On that basis, you may well feel the extra gadgets and more luxurious feel a Titanium gives you is worth the money.

What other trim levels does Ford offer?

Beyond Titanium, there’s Titanium X which adds leather upholstery and even more gadgets for around £2000 extra. But if even that’s not posh enough, there’s the Vignale. That gets the entire contents of the toy cupboard, ultra-plush leather upholstery and even a concierge service that makes the ownership experience as easy as possible. You’ll pay a lot more for it, though; the Kuga Vignale costs a whopping £5000 more than the Titanium X.

If you prefer a sportier look, there’s the ST-Line with its big wheels, deep bumpers and rear spoiler. ST-Line X adds some luxury touches to the interior, too.

Save money on your next Ford

If you’re in the market for a new Ford (or any other car for that matter), head over to carwow where you can browse a great range of offers from our trusted dealers.

And if you’ve got an existing car you’d like to find a home for, our Sell My Car service will see our dealers offer bids on it, leaving you to choose the best one, receiving the money on the day your car is collected from you.