Creating new car-changing moments with our latest brand campaign

Our latest brand campaign positions Carwow as the go-to destination for all of life’s car-changing moments.

Investing in our marketing is an essential part of how we bring customers to our platform. And while it obviously benefits us at Carwow, we don’t just do it for ourselves. 

Our job is to bring our retailer partners as many car-sellers, car-buyers, and content consumers as we can. It’s why we spend millions of pounds a year on making sure people know that Carwow is where car-changing happens.

Our latest investment, the ‘car-changing is life-changing’ campaign, does exactly that. At Carwow, we know car-changing is a big deal. And while it often comes at life-changing moments (such as growing your family, or getting that big promotion), sometimes, it’s as simple as getting a car that transforms the way you drive.

The car-changing is life-changing campaign follows Pete as he battles with one of life’s age old enemies – parallel parking. In front of the watchful eye of his father-in-law, Pete tries and fails (and fails again) to park.

Thankfully, Pete’s partner knows Carwow is on hand to help. Once they’ve sold their car and found the perfect new ride, Pete’s new parking sensors help him nail the parallel park and win the approval of his father-in-law.

And that’s what makes this car-change, life-changing.

Carwow research found that almost 1 in 2 consumers find changing their car stressful. Together with our retailer partners, we want to help take the anxiety out of car-changing. 

With Carwow, our shared customers can change cars with confidence. Which means they’ll stop putting it off and putting up with all the little ways their current car doesn’t fit their needs.

From CarPlay to cupholders, rear-view parking to easier charging, there are loads of little reasons to change cars that really add up. At Carwow, we’ve seen them all – and we’re ready to offer the guidance (and the means) to change with confidence. 

The campaign will feature on national radio and over 100 Sky TV channels including Sky Sports, Sky Cinema and Sky Atlantic, spanning major live sports events and prime time entertainment shows to maximise exposure. 

It’ll also feature across our social media channels including YouTube, Facebook, Instagram and TikTok with a combined reach of over 11 million consumers, as well as other digital channels and CRM to our database of 2.5 million subscribers.

Investment at every turn

The car-changing is life-changing campaign is one of several investments Carwow is making into audience growth, following the recent acquisition of Auto Express, evo, Carbuyer and Driving Electric to form the Carwow Group.

Auto Express recently unveiled its new car-selling marketplace, allowing consumers to sell their cars directly to dealers using Carwow’s existing daily auctions.

We’ve got our gaze set firmly on realising the enormous potential that Carwow Group now has, and we know every retailer and brand has a role to play. You can expect to see more investment to bring even more car-changers to our platforms very soon!

You can learn more about how our teams work tirelessly to bring you more car-changing customers here.