Introducing ‘Find a Car’ on Auto Express: Unlock access to 44m high-intent car buyers
November 28, 2024 by Ben Carter
Today, we have launched a new ‘Find A Car’ service on Auto Express that gives our retailer, OEM and leasing partners instant access to millions more high-intent new and used car buyers.
The service, powered by Carwow, enables in-market buyers to discover, research and secure their next car, all within the newly-rebranded Auto Express website, which reaches more than 44 million unique visitors each year. Any new and used cars advertised on Carwow will now be automatically promoted to Auto Express customers, providing access to an additional, large and highly-engaged audience.
In an industry where buyer uncertainty is at a high, the combined automotive expertise and market insight of Auto Express and Carwow will undoubtedly provide consumers with further confidence when making their car-buying decisions.
For OEMs, the new service will also facilitate access to innovative integrated advertising and e-commerce solutions hosted on Auto Express, helping them engage with millions more consumers throughout the car-changing funnel.
The release of ‘Find A Car’ complements the recently-launched Auto Express ‘Sell My Car’ service, through which all cars listed by private sellers are now being displayed in Carwow’s daily online auctions for our retailer partners.
The launch coincides with a period of rapid growth, with the total volume of enquiries up by 15% in October year-on-year, with used car enquiries up by 63% and new car enquiries by 5% respectively.
John Veichmanis, Chief Executive Officer at Carwow, said: “Auto Express is the UK’s largest weekly automotive publication and one of the leading sources for news and reviews. This launch further enhances our ability to connect retailers and brands with millions of high-quality customers throughout their car-changing journey."
“Around 80% of the audience is unique to Auto Express versus Carwow. When combined with the Carwow audience, it extends the reach for our retailer and brand partners to almost seven million unique users per month. Following our recent ‘car-changing is life-changing’ brand campaign and the September plate-change campaign, it underlines how we are investing in reaching new and broader audiences.”
For more information on how the Auto Express ‘Find A Car’ service can benefit your business, get in touch with your Carwow account manager today via commercial@carwow.co.uk.
