Carwow: a 'race to quality' not 'to the bottom'

Remember 2020? While you were busy figuring out how to sell cars in a global pandemic (kudos, by the way), Carwow was quietly revolutionising its business model. 

It’s been four years since we bid farewell to our cost-per-sale model and replaced it with a cost-per-enquiry system to better align with the needs of our retailer partners. Our (not so new) cost-per-enquiry model is like speed-dating for car sales – we bring the interested buyers, you bring the knowledge and expertise to help customers make sure they buy the right car for them.

But some retailers remain unaware of this seismic change and therefore are still sceptical about whether Carwow can provide a cost-effective route to boosting sales and margins.

Rest assured, this wasn’t just a minor tweak; it was a complete overhaul that gives our now 2,000+ retailer partners more control of their ROI. It eliminated any ‘race to the bottom’ mindset,  prioritising instead a focus on connecting buyers to the best retailer for them. 

Let’s break down the benefits...

Reach millions of potential customers: With 9.2 million YouTube subscribers, 3.5 million unique visitors to our website every month and our acquisition of the well established, traffic-driving brands Auto Express, evo, Carbuyer and Driving Electric, we help retailers connect with high intent in-market buyers, all year round. 

A genuine mutual partnership: We always listen and act on partner feedback to make Carwow better for everyone; replacing our cost-per-sale model being the prime example. As digital marketing experts and leaders in consumer content, our investment in reaching consumers is ultimately all about driving enquiries for you. 

A laser focus on your ROI: With no costly subscription fees or limits on the number of cars you can advertise, you only pay for the high-quality enquiries you actually receive. Our teams work with retailers on a daily basis to help maximise their sales conversion rates through the application of best practice and effective data-sharing, so that every £1 you spend with us delivers optimal profit for you.

Why does this matter? Because in today's competitive market, every lead counts. The cost-per-enquiry model means you're not paying for the end result, but instead the opportunity to showcase your expertise, build relationships, and close deals on your terms. It's a model that respects your sales process and acknowledges the value you bring to every customer interaction.

Partnering with Carwow helps retailers secure a pipeline of highly qualified enquiries to drive their business forwards. So, perhaps it’s time to change what you think you know about Carwow and explore the untapped potential of the actual Carwow.

If you’re interested in learning more about retailing new or used cars with Carwow or even sourcing stock, get in touch via commercial@carwow.co.uk