Are consumers increasingly considering Chinese brands?

Over the past three years, we have surveyed over 3,500 UK vehicle owners with the question, "Would you consider a Chinese brand for your next car?"

Here’s what they had to say:

Notably, the 5% increase in consideration for Chinese car brands between 2023 and 2024 is primarily driven by the following top three factors, which also represent the biggest gains compared to 2023:

• Better value for money (up 4%)
• Improved and more advanced technology (up 4%)
• Wider selection of EV models (up 3%)
  

These factors indicate that Chinese brands are successfully aligning with UK consumer priorities, particularly in affordability, innovation, and sustainability, making them increasingly competitive in the market.

We explore this topic in more detail in our latest edition of Carwow Insider. Get the insight here.

Source: Carwow customer survey H2 2022, n= 1,314; H2 2023, n=1,423; H2 2024, n=1,012